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Strategy lives at the centre
Before any creative work begins we write one paragraph: the audience, the business outcome, the moment we are designing toward. Every later decision is measured against it.
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The studioA small Pahang-rooted studio with a stubborn belief that good events are built, not improvised.
Linktura Stage Events opened in 2017 with a single producer, one borrowed warehouse on Jalan Tun Ismail and a handful of friends willing to test ideas. Today we are an eleven-person studio with a Penang satellite, a calendar that runs eighteen months ahead and the same stubborn refusal to call something finished when it could be sharper.
Why Linktura exists
We started Linktura because clients deserved a producer who would say no.
Most Malaysian corporates have suffered through events that were technically delivered and emotionally hollow. The brand colours were correct, the food came out on time, and yet nobody could remember what the evening was actually about. We started Linktura to be the studio that turns down the unnecessary ten percent of every brief — the extra performance, the over-engineered set, the third welcome speech — and reinvests it in the moments that earn the night.
That requires a producer with the courage to push back early, before procurement gets started. It requires honest budgets, frank conversations about audience tolerance, and a willingness to be the person who tells a senior client that the four-minute ribbon cutting is going to cost the goodwill of the whole room.
- Run sheets in plain Bahasa & English
Every stage manager, MC, photographer and AV vendor reads the same document. No private notes, no last-minute surprises.
- One client, one producer, one phone
You text the same person from brief to bump-out. We carry the team behind the scenes.
- Pre-mortem before the event
One week out we deliberately list everything that could go wrong, then design contingencies for the three most damaging.
Numbers we are proud of
Almost a decade of producing rooms that hold their guests.
147
Productions delivered since opening day in March 2017 across corporate, brand, hospitality and private sectors.
94%
Of clients return for a second engagement within twenty-four months of the first event closing.
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Live broadcast outages on our watch. Every plenary we have streamed went the full distance without a frozen frame.
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People on the team: four producers, three designers, two stage managers, one technical lead, one studio coordinator.
Principles
Three commitments we make to every brief.
These are pinned above the door of the workshop. They have stayed unchanged for nine years.
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Vendor margins stay transparent
We share original vendor quotes, mark up clearly, and let the client choose which line items are worth the studio premium and which are not.
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The producer stays on the floor
The senior on the brief is on-site on event day. Not in a back office. Not behind a clipboard. Where the decisions actually get made.
The people
Three voices from the studio.
Senior producers, on the floor, on the phone, on the run sheets. You will likely speak with all three across the life of a project.
Arifah Zahari
Founder & Executive Producer. Twelve years across hospitality marketing at Mandarin Oriental and Khazanah Foundation before opening Linktura. Leads corporate galas and conferences.
Jeremy Tan
Creative Director. Came to Linktura from a Singapore activation studio. Leads set design, brand storytelling and the look of every room we open. Loves working with retail and consumer brands.
Noraini Yusof
Head of Production. Stage management background with the National Cultural Centre. Owns vendor relationships, technical riders and the master run sheet for every Linktura event.
Want to walk through a recent project?
We are happy to share an unredacted production binder and walk a prospective client through what worked, what did not and what we would do differently. Twenty-five minutes by video.