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JournalWe do not publish on a schedule. We publish when we have learned something on a production that other teams will find useful. Topics: production craft, activation strategy, budget reality.
Eight years of producing events from KL to Kuching have taught us a few things about humidity in November, dress codes in tropical Penang, and why a buffet runs out at 9:15 pm. Our working notes for in-house event teams.
Activations that exist only as Instagram backdrops are losing favour with both shoppers and brand teams. A look at what is replacing them, why, and how we are designing tactile, repeat-visit moments instead.
A line-by-line breakdown of where 100% of a typical RM 145,000 corporate gala budget is spent — venue, catering, AV, talent, content, production fees — and where Malaysian companies most often overpay.
Email the studio. We pick our next piece based on the questions clients keep asking. If we have learned the answer, we will share it.
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